Black Owned Brands at Ulta
Hey pals! A little bit ago, I shared the dismal Black Owned section at Sephora and SPOILER ALERT it was not impressive. As of posting, they only house seven Black Owned brands. They have taken the 15% Pledge, so hopefully they will be remedying their shortcomings soon. Ulta Beauty, on one hand does provide more Black Owned brands compared to their competitor but has not taken the 15% Pledge, so I do have to question if they think their 10 brands are enough? Ulta, what are we dong here?
Find all of my Black Owned Business highlights here.
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